It gives a fascinating look inside the minds and rarified worlds of CEOs, who are used to power and perks, and believe they are worth every penny.
For all their trappings of success, these corporate titans, Smith has learned, are all too human. They play politics and favorites.
They spend more time at the office than at home. They have few people in which to confide. Save my name, email, and website in this browser for the next time I comment.
ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports
The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player. ESPN and other great organizations invest in their people.
They train them. They believe that if you spend the time and resources turning talented performers into leaders, you're going to get better organizational performance and engender higher levels of commitment and sweat. A fascinating look at ESPN and its success as a brand ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media.
- Review of ESPN: The Making of a Sports Media Empire | Sport in American History.
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About the Author Anthony F. Smith is cofounder and the Managing Director of Leadership Research Institute, recognized as one of the leading management consulting firms in the world.
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He has been an active consultant for over twenty years in the areas of organizational change and assessment, team building, executive coaching and development, and leadership training and design. His writing has appeared in several publications, including BusinessWeek, the Economist , and Investor's Business Daily , and he is the author of the critically acclaimed book The Taboos of Leadership.
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Permissions Request permission to reuse content from this site. Table of contents Acknowledgments. Chapter 1 Turning Fanatics into Fans.
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Chapter 4 Create Your Own Game.